The story behind Safe & Informed and why we built it.
We believe staying informed should be simple, honest, and respectful of your time and attention. The news industry has spent years optimising for engagement — not understanding. The result is apps that reward outrage, bury context, and make you feel like you're never caught up.
Safe & Informed was built as the antidote. A calm, focused news experience that delivers what matters, lets you listen on the go, and then gets out of your way.
You choose your sources — RSS feeds from the publications you trust. When we suggest something new, it's based on what you actually read and search for, never on what an advertiser or publisher paid to promote. The algorithm works for you, not against you.
A daily briefing should end. When you've caught up on your news, you're done — we don't manufacture infinite content to keep you scrolling. Your time belongs to you.
Your news, read aloud — through CarPlay, Android Auto, or a quick "what happened today?" Stay informed with your eyes on the road and your hands on the wheel, not on your phone.
No account required. Any usage data is opt-in and fully anonymous — aggregated, never linked to you, and never sold as personal information. Your individual reading habits stay on your device. Privacy isn't a feature we bolt on; it's how the app is built.
The app is free to start, with an optional Pro subscription and privacy-respecting ads on the free tier. Any insights we ever share are fully anonymous and aggregated — never your personal data. No hidden agenda, no surveillance.
Safe & Informed is an independent project — built by one person who got tired of news apps that felt like casinos. No VC funding, no growth team, no engagement metrics on a dashboard somewhere.
Just an app trying to do one thing well: help you know what's going on in the world.